Promotion of Nail Art Courses by a Nail School

Tasks:
Finding clients for nail art courses
Promotion in the educational courses sector
Advertising nail art courses
Developing media banners for advertising

Order Service

Results

BEFORE contacting us

Social media advertising was ineffective
Almost no inquiries from the school’s main website
A new group for training needed to be formed, but there were not enough students, and a working tool for attracting new clients was required

AFTER contacting us

Number of inquiries – 30
Average cost per inquiry for the course – up to 800 RUB
Average cost of the main nail art course – 28,000 RUB
Sales of the main nail art course – 224,000 RUB

* In addition to inquiries from the website, some people call the phone number or go to social networks, so the data provided is based on what we can track through Yandex Metrica.

Currently, advertising campaigns continue to work and bring inquiries. We are optimizing advertising costs and scaling campaigns to other cities.

Advertising

Using Google Ads Campaigns to Find New Business Partners and Locations

To implement the strategy of finding new business partners and locations for mini-kitchens, an advertising campaign was launched through Google Ads. Ads were run on the display network and search, with landing pages created as promo pages rather than being tied to the main website or mobile app.

The main goal of the advertising was to attract partners to host small kitchens with a limited food assortment on their premises. For example, such kitchens were opened on the ground floors of business centers, offering a convenient food delivery format through a partner network. Google Ads effectively helped find new locations and establish mutually beneficial partnerships, contributing to business scaling.

Results:

Advertising budget — $4,372

Revenue — $16,192

Examples of Advertising Creatives

About Promotion

Our team developed a comprehensive promotion strategy, starting with keyword and competitor analysis, and ending with the creation of effective advertising campaigns and website optimization for search engines.

After successfully launching advertising campaigns in search engines and optimizing the website for SEO, we noticed a significant increase in traffic to the nail school’s website and a rise in the number of clients.

Additionally, we developed and launched contextual advertising and retargeting campaigns, which helped attract more potential clients and increase website conversion rates.

Results of our work include:

• A 65% increase in website traffic after launching search engine advertising campaigns.
• A 30% improvement in search engine rankings due to SEO optimization.
• A 50% increase in inquiries for nail art courses after launching social media advertising campaigns.
• A 35% increase in website conversion rates thanks to contextual advertising and retargeting campaigns.

Results from Yandex Direct

A set of works was performed on the website:

1) Created a new landing page for Yandex traffic
2) Created a quiz and added it to the landing page
3) Installed Yandex Metrica and set up goals, now we have full analytics on all website visitors
4) Optimized SEO titles and page descriptions to organically promote the website in Yandex search
5) Set up forms and connected a CRM to avoid losing inquiries from the website

We also launched advertising on VKontakte, but sales from this traffic channel were minimal. Mostly, people sent messages to the group and asked questions, with a very small percentage of inquiries converting into sales.

This might be due to the fact that the population of Kostroma is quite small, and the potential target audience on VKontakte was limited!

Or it could be because the traffic from this social network is relatively cold, and it takes longer to warm up potential clients. The sales cycle in this niche can range from 1 to 6 months.

As a result, we tested this channel and found that it performed worse than Yandex Direct in terms of effectiveness.

We decided to focus all efforts and the advertising budget on attracting clients through Yandex Direct and the Yandex Advertising Network.

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