About the Project

Our client was an online store specializing in the sale of stylish accessories. At the start of our collaboration, advertising activities were already underway, but the results did not meet the business’s expectations. The task was to optimize processes, improve the effectiveness of advertising campaigns, and achieve significant sales growth.

We took on the project with a focus on analyzing the current strategy, identifying bottlenecks, and implementing solutions to achieve the set goals.

Results of the Promotion Campaign

Our project to promote the online perfume store ended with significant results that exceeded the client’s expectations. Thanks to the coordinated work of the team of specialists and a well-thought-out strategy, we were able not only to increase the number of orders but also to optimize the advertising budget.

Who Participated in the Project and What They Did

  1. Analyst

    • Conducted an audit of the advertising account and identified critical errors.
    • Developed an analytics system to track results and work dynamics.
  2. Marketer

    • Identified the target audience and created a customer profile.
    • Formulated a promotion strategy with a focus on brand and category traffic.
  3. Targeting Specialist

    • Set up advertising campaigns on social media.
    • Optimized budgets and tested hypotheses to increase conversion.
  4. Content Manager

    • Prepared sales texts and creatives for advertising campaigns.
    • Developed visual designs for ads to attract the target audience.

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