Promotion of a Perfume and Fragrance Store: Increasing Sales and Reducing Cost Per Conversion for an Online Perfume Store

Results:

Reduced the cost of acquiring one customer by 62%.
Increased the number of leads by 312%.
Attracted 815 potential customers with a budget of $3,800.

Using a comprehensive approach to promotion, we launched advertising campaigns, optimized them for the needs of the target audience, and increased the return on investment in advertising.

Order Service

About the Project

Our client was an online store specializing in the sale of stylish accessories. At the start of our collaboration, advertising activities were already underway, but the results did not meet the business’s expectations. The task was to optimize processes, improve the effectiveness of advertising campaigns, and achieve significant sales growth.

We took on the project with a focus on analyzing the current strategy, identifying bottlenecks, and implementing solutions to achieve the set goals.

Examples of Advertising Banners

What Were the Results Before We Started the Promotion?

At the start of our collaboration, advertising activities were already underway, but the results did not satisfy the business client.

Initial Data:

Advertising Budget: $3,671
Number of Leads: 259
Cost Per Lead: $14.14

The client requested optimization of current campaigns and an increase in sales volume while maintaining or reducing costs.

Implementation

During the analysis and brainstorming phase, our team identified key issues and outlined an action plan:

Critical Errors in the Advertising Account.
We identified shortcomings in campaign setup, targeting, and budget allocation that were reducing advertising effectiveness.
Direction for Advertising Activities.
We defined priority areas, including a focus on brand traffic and category segment development.
Tasks for the First Two Weeks.
To achieve quick dynamics and audience response, we set specific goals: optimize current campaigns, redistribute the budget, and launch test ads.

Our Actions:

Conducted a deep optimization of the advertising account.
Changed the strategy to make it more structured and targeted.
Focused on attracting brand traffic and developing key categories.

Result:
Thanks to a thoughtful approach, we were able to significantly improve performance:

Increased the number of leads by 312%.
Attracted 815 potential customers with a budget of $3,800.

This stage became the starting point for further growth and successful project promotion.

Results of the Promotion Campaign

Our project to promote the online perfume store ended with significant results that exceeded the client’s expectations. Thanks to the coordinated work of the team of specialists and a well-thought-out strategy, we were able not only to increase the number of orders but also to optimize the advertising budget.

Who Participated in the Project and What They Did

Analyst
- Conducted an audit of the advertising account and identified critical errors.
- Developed an analytics system to track results and work dynamics.
Marketer
- Identified the target audience and created a customer profile.
- Formulated a promotion strategy with a focus on brand and category traffic.
Targeting Specialist
- Set up advertising campaigns on social media.
- Optimized budgets and tested hypotheses to increase conversion.
Content Manager
- Prepared sales texts and creatives for advertising campaigns.
- Developed visual designs for ads to attract the target audience.