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All work on website development and subsequent promotion was carried out from scratch
Tasks:
Considering that a significant portion of the audience visits the website from mobile devices, we paid special attention to developing an adaptive and aesthetically pleasing mobile version. This ensured ease of use and high conversion rates among smartphone and tablet users.
More about development:
At the initial stage of the project, we focused on creating a design layout that fully matched the salon’s theme and conveyed its unique atmosphere. For this purpose, subdued dark tones and high-quality images were chosen, creating a stylish and memorable visual image.
The next step was developing a logical and intuitive website structure. We divided the content into key blocks: service descriptions, information about the specialists, contacts, and the salon’s advantages. This helped users quickly find the necessary information and make booking decisions.
Special attention was paid to the website’s functionality. We developed a convenient online booking form that allows clients to choose a specialist, service, and convenient time in just a few clicks. To increase user trust, information about the salon’s rules and personal data protection measures was placed on the website.
In this case study, I will tell you how our digital agency team helped an erotic massage salon achieve leading positions in its region in just 1.5 years.
Project period: July 2022 to December 2023.
Website traffic growth: +280%
Reduction in bounce rate: -30%
Increase in service requests: +350%
Growth in salon revenue: 4 times
Ranking in the TOP-5 search results for key queries in the region
Before starting work with us, the salon practically did not engage in online promotion. There were minimal investments in contextual advertising with a small budget, and SEO optimization was absent.
Despite limitations in technical edits (for example, the inability to make large-scale changes to the website structure), we were able to build a strategy that allowed us to achieve impressive results.
We focused on a comprehensive approach: we improved website usability, optimized content for key queries, launched effective advertising campaigns, and actively worked on increasing brand trust.
Traffic at the start of promotion ~6000 per month
As part of the promotion of the erotic massage salon, we actively worked on improving the link profile. For this, a strategy was implemented that included purchasing thematic and regional drops (domains whose registration period had expired), on the basis of which we created a PBN network (Private Blog Network). These drops were additionally reinforced with second and third-level links.
Control over link placement
Unlike renting links, where placement is limited by the conditions of third-party resources, drops allow us to independently choose places for link placement. This provides more flexibility and control.
Budget savings
Payment for drops is made once a year, which is significantly cheaper than constantly renting links.
Ability to use 301 redirects
We could redirect traffic from drops to the main salon website, which positively affected its authority in search engines.
Safe experimentation
On drops, we tested various strategies without risking the main domain. This allowed us to find the most effective solutions without negative consequences for the promoted website.
Thanks to the creation of a PBN network and the proper distribution of link mass, we significantly strengthened the website’s positions in search results. This led to an increase in organic traffic and improved visibility of the salon for key queries.
This approach not only helped us achieve high results but also ensured a long-term effect, as we created a stable foundation for further growth.
Increase in website visits by ~5 times
Development of engaging creatives for programs and crazy menus
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