Case study on promoting a model selling her erotic content for money

Promotion of a paid nudist content account with paid subscribers

Client: A model selling access to her erotic content through OnlyFans and a personal website.

Promotion method: Advertising on Meta leading to the website page. Paid placement on dodoescort.com with direct links to OnlyFans and a working Instagram. Utilization of personal channels for advertising.

Number of new subscribers since the campaign started: 18,000 subscribers

Goal: Promotion of the nudist content account and generating revenue from subscribers with paid access to the account.

Order Service

Promotion Duration

10 months

Client’s Earnings from Promotion

2,000,000 USD

Initial Data

Previously, the model promoted herself independently, using social networks and minimal advertising resources. However, over time:

The audience lost interest due to an irregular content plan and lack of novelty.
Most of the old creatives and photoshoots no longer aligned with current trends and subscriber preferences.
Limited budget for promotion didn’t allow for the use of professional marketing tools.
Our client—a nudist model—decided to reassess her strategy and increase her income by attracting new subscribers and bringing back old ones. For this, a comprehensive promotion system needed to be developed and implemented, including the updating of the visual style, activation of social networks, and use of targeted advertising.

What You Should Know About Promoting Paid Nudist Content

The market for promoting OnlyFans models and personal websites is a goldmine for those who know how to play by the rules. Of course, at first glance, it might seem that this niche is already too saturated, but trust me, it only appears that way.

In the premium segment, models are smashing it by offering exclusive content and creatively interacting with subscribers. They use the most innovative strategies and create top-quality content, allowing them to maintain high income levels. And don’t think that the mass segment is lagging behind—classic promotion methods through social media, cross-promotions with other models, and precise targeting yield real results.

And you know what’s the coolest part? There are more and more affordable analytics and automation tools to help work even more efficiently. So, if you think this niche is too competitive, you just don’t see the entire picture. With the right approach and strategy, real success can be achieved in the world of OnlyFans and personal websites promotion.

The budget segment is a completely different story. It’s much more complicated there. Old-school template strategies, like posting the same photos on several platforms, no longer work. Simplified approaches, like working without branding the content or minimal communication with subscribers, also don’t yield the desired results.

I increasingly see clients who try to save money and launch campaigns without a clear strategy. And you know what happens? The effectiveness of such campaigns approaches zero. The biggest problem is the lack of transparency and a clear understanding of what exactly “works.” Many models invest resources into advertising and promotion, but because of the wrong choice of channels or agencies, they see minimal returns.

To avoid falling into this trap, it is important to immediately consider the real market specifics, adequately assess the competition, and attract specialists with experience specifically in this niche. Only then can you create the perfect promotion strategy that combines the uniqueness of the content, active audience interaction, and the smart use of modern promotion tools.

And when you achieve this, you will see your subscriber base grow, and your subscribers will become loyal fans, ready to pay for exclusive content access. That is the secret of success in the world of OnlyFans and personal websites.

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Our team faced a complex task of promoting 18+ erotic content and increasing paid subscriptions on the OnlyFans platform for one of our clients. Initially, the promotion was conducted on web cam sites and specialized forums where the audience was already reached. These resources provided stable results but stopped bringing in new subscribers. It was necessary to find new growth points and enter other countries to attract a new paying audience interested in private content.

Maxim. Project Manager

Competitive Environment Analysis:

For successful promotion of our client’s content, we began with a detailed study of competitors. The main goal was to identify unique features that would highlight her offerings against others. We analyzed:

  • Subscriber attraction strategies.
  • Audience interaction methods.
  • Monetization channels used.
  • Key marketing techniques in the erotic content niche.

This approach allowed us to identify effective mechanics and areas for content uniqueness, such as using provocative themes, emphasizing exclusivity, and emotionally engaging the audience.

Advertising on Meta leading to the website page with erotic media

1 Month of Advertising

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For the initial phase of work, we conducted testing of ad campaigns focusing on attracting new subscribers and rekindling the interest of old ones:

  • Launching Campaigns:

    • Goal 1: Campaigns aimed at subscriptions and conversions.
    • Content: Various formats used: teasers of exclusive photoshoots, short videos, and engaging static banners.

  • Audiences:

    • For subscriptions – focused on niche audiences (fans of erotic content interested in alternative fashion, fetish themes, etc.).
    • For conversions – created groups based on the demographic and behavioral data of subscribers.

Test Results:

  1. Campaigns targeting narrow audiences were ineffective: the audience was insufficiently engaged.
  2. We shifted to a broader audience, using automated tools (e.g., algorithms for targeting optimization).

2 Month of Advertising

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Continued working on advertising campaigns, focusing on algorithmic optimization and increasing reach.

Campaigns:

  1. Advertising for selling subscriptions 18+ erotic and nudist content:
    • Used three main groups of content:
      • All photoshoots.
      • Teasers of highly viewed videos.
      • Special collections for fans.
    • Campaigns were optimized using Advantage for more precise targeting and placement selection.
  2. Traffic Campaign:
    • Attracted the audience through dynamic short videos and provocative static images to direct traffic to OnlyFans and the personal website.

3 Month of Advertising

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New advertising campaigns were added, focusing on different stages of audience interaction with the content, allowing coverage of both new users and those who had previously shown interest.

Campaigns:

  1. Sales for selling subscriptions 18+ erotic and nudist content:

    • Optimized for three key stages:
      • Content Viewing (focusing on teasers of photoshoots).
      • Adding to Cart (for the personal website).
      • Subscription or Purchase (for OnlyFans).
    • Content Groups:
      • All photoshoots.
      • Collections of unique materials.
      • Special videos with retargeting.

  2. Traffic:

    • Main focus on content that stimulates curiosity: announcements of exclusive materials and teasers with minimal entry price.

4 Month of Advertising

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A complete overhaul of the advertising campaigns was conducted, revising approaches to segmentation and targeting, which improved engagement and conversion rates.

Campaigns:

  1. Traffic:

    • Aimed at a wide audience.
    • Used provocative and highly visual materials to attract new users.
    • Main goal – increase visits to OnlyFans and the personal website.

  2. Erotic and Nudist:

    • Focused on narrow audience segments:
      • Users who viewed content (but didn’t subscribe).
      • Those who added a subscription to the cart but didn’t complete the purchase.
    • Content Groups:
      • All materials.
      • Unique collections for retargeting.
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Unsatisfactory results in the initial phase should not be grounds for halting advertising activities. In the first four months, we conducted a series of tests, examining various audiences, objectives, and audience groups interested in porn and adult content. These tests allowed us to identify the most effective connections and strategies. As a result, over the next six months, we managed to balance the situation, optimize advertising campaigns, and successfully sell paid subscriptions for erotic content with acceptable profit.

Maxim. Project Manager

Advertising on Meta leading to the website page with erotic media

5 Month of Advertising

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Maintained a strategic approach: broad targeting for the Traffic campaign and detailed retargeting for other campaigns. This helped increase the number of subscriptions and reduce their cost.

Campaigns:

  1. Traffic:

    • Continued working with a broad audience.
    • Used content that evoked emotions and curiosity, including teasers of unique materials and exclusive subscriptions.

  2. Erotic and Nudist:

    • Focused on users who:
      • Viewed content but didn’t subscribe.
      • Added a subscription to the cart but didn’t complete the process.
    • Content Groups:
      • Top content selection.
      • Unique collections based on interests.

6 Month of Advertising

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The strategy was refined to improve efficiency: Traffic campaigns focused on a broad audience, while naked content was used for retargeting. For the first time, advertising campaigns were split into two feeds by geolocation.

Campaigns:

  1. Traffic:

    • Main focus on mass attracting of new audiences.

  2. Erotic and Nudist:

    • Targeting narrow segments, including:
      • Users who viewed content.
      • Those who added a subscription to the cart but didn’t complete the purchase.
    • Content Groups:
      • Trending materials.
      • Collections of popular photoshoots and videos.

7 Month of Advertising

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Continued work with Traffic campaigns and Sales of subscriptions 18+ erotic and nudist content, maintaining a focus on broad reach for Traffic and narrow segments for adult content 18+. Analysis revealed growth in irrelevant applications from desktop users, necessitating changes in the approach for the next month.

Campaigns:

  1. Traffic:

    • Geographical division
    • Goal: Attracting users to OnlyFans and the personal website.

  2. Erotic and Nudist:

    • Retargeting based on key events:
      • Content views.
      • Additions to cart.
    • Focus on content groups:

Problems and Actions:

  • Increase in “garbage” applications:
    • Main source – desktop users not ready for subscription.
    • Solution: Shift the main focus of advertising to mobile devices in the next month.

8 Month of Advertising

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The approaches to promotion were revised: it was decided to disable all campaigns except retargeting. A strong focus was put on working with mobile applications to minimize irrelevant applications and concentrate on high-potential conversion audiences.

Campaigns:

  1. Traffic:

    • Worked on a broad audience through mobile devices.
    • Geographical division into two feeds

  2. Erotic and Nudist:

    • Emphasis on retargeting:
      • Users who viewed materials.
      • Those who added a subscription to the cart but didn’t complete the process.
    • Content Groups:
      • Popular photoshoots.
      • Top materials with exclusive access.

Last 2 Months of Promotion

Continued working with the advertising campaign but with a minimized budget. The campaign was set to two main goals: add to cart and complete the purchase, focusing on increasing conversions with limited resources.

Campaign:

  1. Sales by nudist content categories:
    • Three product groups optimized for add to cart.
    • Two groups optimized for purchase.
    • Expectations focused on maximum conversion with minimal costs.

And continued working with a minimal budget, but implemented an additional campaign with optimization through Advantage+ to reduce cost per result and improve overall performance.

Campaign:

  1. Sales by nudist content categories:
    • Main campaign with minimal budget to maintain effectiveness.
    • Using Advantage+ for automated budget optimization and more precise targeting.
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Manual Promotion

One of the key tools became manual promotion. In this stage:

  1. Team Formation:

    • A team of specialists was prepared, responsible for creating and placing content.
    • Constant interaction with the audience through comments, answers to questions, and personal messages.

  2. Focus on Loyalty:

    • Work was aimed at creating a stable base of subscribers who not only pay for access but also become ambassadors of the content, sharing recommendations and leaving positive reviews.
    • Using surveys and feedback to create in-demand exclusive content.

Result:

A systematic approach to analyzing competitors, manual promotion, and working with partners ensured stable growth of the subscriber base and increased revenues. The identified unique features of the content and correctly selected promotion channels formed the foundation for creating a successful marketing strategy.

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