Product Promotion on Marketplaces – Advertising Your Store on Marketplaces

Project Goals:

Increase product sales on the marketplace.
Improve store visibility and product rankings.

BEFORE Promotion:

Revenue: $0
Catalog Position: 459
Page: 5
Position on Page: 59

At the start, our client faced low product visibility and no sales. We conducted competitor analysis, optimized product listings, and developed a traffic attraction strategy.

AFTER Promotion:

Revenue: over $8,300
Catalog Position: 91
Page: 1

The client’s product, ski masks, secured top positions on the main category page. This was achieved through effective Instagram advertising, targeted audience engagement, and well-configured ad campaigns.

Order Service

Description of Promotion Activities

When the client approached us with a request to promote ski masks on the Wildberries marketplace, the challenge was ambitious: starting from scratch. The client had no sales, the product was ranked 459th in the catalog, and the product listing was on the fifth page of the category. Here’s how we turned this challenge into a success story.

Step 1. Analysis and Strategy

We started with analysis:

Studied the market and competitors to understand how similar products were promoted.
Identified the needs of the target audience to focus on.

Based on the collected data, we developed a step-by-step promotion plan. It included improving the product listing, setting up ads, and attracting external traffic.

Step 2. Product Listing Optimization

Poor visibility on the marketplace is often due to low-quality listings. We addressed this issue:

Created bright and high-quality product photos showcasing all its advantages.
Developed concise yet informative descriptions using keywords.
Added infographics to highlight unique product features.

The result? The listing stood out among competitors and attracted buyers’ attention.

Step 3. Advertising Campaign

We launched ads on two fronts:

On Wildberries: Set up internal ads to increase the product’s visibility in search results.
On Instagram: Targeted ads at winter sports enthusiasts, creating bright and appealing creatives.

These actions significantly increased traffic to the product listing.

Step 4. Sales Management

Throughout the promotion period, we:

Monitored view and sales statistics using analytics tools.
Optimized ad bids and adapted the strategy based on audience behavior.
Maintained communication with the client to provide real-time progress updates.

Preparatory Work Before Launching Ads

Before launching the ad campaign and introducing the client’s ski masks to the market, we thoroughly prepared the foundation for effective promotion. Here’s what was done during the preparation phase:

1. Preparing Product Listings on Wildberries

We started by creating visually appealing product listings.

Developed professional photos showcasing the product in action.
Added infographics highlighting key product advantages: UV protection, ease of use, and stylish design.

2. Filling Descriptions and Specifications Using SEO

To ensure the product listing appeared in the marketplace’s search results, we:

Used relevant SEO keywords to improve visibility.
Created concise yet informative descriptions addressing potential buyers’ questions.
Provided accurate product specifications to help customers make informed decisions.

3. Generating Initial Reviews

To build trust in the product, we conducted several purchases:

Placed orders through verified performers.
Wrote honest and helpful reviews highlighting the product’s real advantages.
These actions helped create initial trust and improve the listing’s rating.

4. Registering an Instagram Account

To attract external traffic, we created a brand account:

Set up a business profile with a professionally designed description.
Published initial posts and stories showcasing the product and its real-life applications.

5. Preparing Creatives and Facebook Ad Account

We knew that high-quality ads were half the success, so we:

Developed unique creatives: short videos and banners showcasing the product in action.
Set up a Facebook ad account to launch targeted ads on Instagram.
Prepared audience segments: winter sports enthusiasts, travelers, and active lifestyle followers.

As soon as the listings appeared on Wildberries, we were at the very bottom of the search results.

We immediately launched targeted ads on Instagram on the first day, and within 5 days (without self-purchases), we surpassed 80% of competitors in rankings.

Within 10 days, we reached the first page of Wildberries search results. Rankings fluctuated daily, but the fact remains—we advanced quickly without using traditional promotion methods (self-purchases).

We used Instagram ads, and the best part was that the ads generated orders that covered costs and brought net profit.

Yes, we not only promoted the listing but also received a large number of orders, turning a profit.

Moreover, this strategy allowed us to sell the product at 20-30% higher prices than our competitors.

Instagram Profile

To launch the ads, we created a new Instagram account, not only to use it for ad displays but also to allow customers to ask questions directly. While a Facebook business page could have sufficed, the Instagram profile visually presented the product, engaged the audience, and built brand trust. We posted high-quality photos and product descriptions, highlighted key points in Stories, and prepared the account for the ad campaign. Ads were displayed from this profile, directing potential buyers to Direct for inquiries.

For stores selling on both marketplaces and Instagram, this solution becomes an effective tool. It helps attract new audiences, maintain engagement with followers, present new products, and inform about ongoing promotions and special offers.

Examples of Ad Creatives

What Are the Benefits of Promoting a Product Listing Through Instagram Ads?

You avoid paying extra commission to the marketplace for self-purchases.
You save time and money on picking up purchased orders from pickup points.
Unlimited daily sales volume, depending on your ad budget.
You attract interested and solvent audiences.
You gain live followers and customers for your Instagram account.
You can build long-term relationships with buyers and work with an existing customer base.