Promotion of a Seafood Store with Home Delivery

Tasks:

Increase sales of seafood and fish caviar online.
Set up an effective advertising campaign.
Create media banners for promotion.

Results:

Received over 2200 orders for seafood.
Average cost per order reduced to $2.
Attracted more than 1500 new social media followers.
Expanded reach to nearby cities and broadened the audience.
Total advertising campaign budget exceeded $2500.

Order Service

Project Tasks

To successfully promote the seafood store, we had the following goals:

Increase sales of seafood and fish caviar. The main task was to significantly grow online orders, which required creating an effective online promotion strategy.
Set up advertising. A thorough audit of the current advertising campaign was needed to identify weaknesses and develop a new, more effective promotion strategy.
Develop media materials. To achieve maximum engagement, we created unique and attractive media banners tailored to the target audience.

Challenges Before Collaboration

Before we started working, the store faced several difficulties:

Low advertising effectiveness. Targeted ads were not delivering the expected results, and the number of orders was insufficient.
High cost per order. The average cost per order reached 300 rubles, making the advertising unprofitable for the business.
Lack of a stable flow of orders. The store did not have a stable customer base and was constantly searching for new buyers.
Low number of orders. Orders were rare, hindering business growth and scalability.
Low social media engagement. At the time of contact, the store had fewer than 7000 followers, limiting audience reach and interaction opportunities.

Examples of Advertising Banners

Results from ADS Manager

Reduced average cost per order by 60–80%.
Increased audience reach by 2–3 times.
Attracted customers from neighboring cities and regions.
Growth in orders and sales within the first weeks of the campaign launch.

Promotion Strategy: A Comprehensive Approach to Boost Seafood Sales

We developed and implemented an effective promotion strategy that reduced the cost per order, increased customer flow, and strengthened the business’s market position. The focus was on optimizing advertising, engaging with the audience, and creating convenient solutions for buyers.

Stage 1: Analysis and New Strategy

The work began with a detailed analysis of previous advertising campaigns. We identified that the high cost per order and low conversion were due to insufficient targeting accuracy and a weak emphasis on key products.

Based on the analysis, we proposed a strategy focused on promoting seafood and caviar—the most in-demand categories in the assortment.

Stage 2: Audience Engagement

Instead of a standard approach, we implemented more personalized communication. Customers could easily request a price list or ask questions via Direct. This step:

Simplified the initial contact process.
Reduced the cost per order to $2.

Managers actively engaged in dialogue, offering personalized recommendations and additional products from the assortment. This helped increase the average order value and retain customer interest.

Stage 3: Creative Solutions and Customer Convenience

We tested several types of ad creatives and found that combo offers worked best. These sets included popular products for festive tables at a fixed price. This format:

Eliminated the complexity of choice for buyers.
Simplified the decision-making process, increasing conversion.

We adapted combo sets for different audience segments: family buyers, business clients, and gourmets, which maximized satisfaction for each group.

Stage 4: Scaling Successful Solutions

After successfully optimizing campaigns in the main region, we expanded the reach to neighboring cities. Effective creatives and approaches ensured steady growth in orders, increased brand recognition, and attracted new customers.