Setting up goals and events in Google Tag Manager, Google Analytics, Clarity

Installation and configuration of Yandex.Metrica and Google Analytics (GA4) via Google Tag Manager (GTM)

I offer a professional analytics setup service for your website, regardless of its CMS or builder.

What’s included in the service:

Event and conversion tracking setup
I’ll help you track key user actions:

• Button clicks (e.g., “Buy”, “Sign Up”)
• Link clicks (including external redirects)
• Clicks on email and phone — analyze interactions with contacts
• Add/remove products from the cart — track shopping dynamics
• Order completion — track successful purchases
• Form submissions (e.g., applications, subscriptions)
• Pop-up interactions (including conversions through pop-up forms)
• Any other actions specific to your business or site.

Composite goals
For complex scenarios like the checkout process, I set up a sequence of events that track successful stages:

• Form submission
• Payment completion
• Booking creation and other key actions.

Additional features:

• Custom reports:
  Creating personalized dashboards so you can see only the analytics that matter to you. Quick and easy access to key metrics.
• Pixel and external script installation:
  Facebook Pixel, TikTok Pixel, scripts for chat services, CRM analytics, and other tools. Flexible settings to improve audience interaction.

How I work:

Security and confidentiality:
All setups are done through Google Tag Manager, eliminating the need to alter the core website code.
If code changes are required, I provide clear technical specifications (TDS) for your developers.

Turnkey service:
If you need to set up new counters and fully configure analytics from scratch, I handle everything: from initial setup to testing and delivering the final project.
After completion, you’ll receive full access to all analytics tools.

Support:
I’m happy to answer any questions during the project.
I offer post-project support (by agreement).

Let’s turn your analytics into a powerful growth tool for your business!