Setting Up Advertising in Yandex Direct

Custom Services for Setting Up and Managing Advertising Campaigns in Yandex.Direct (YAN)

Within the scope of this service, you will receive:

• Semantic Collection: Selection of keywords relevant to your topic for effective targeting.
• Negative Keywords Selection: Exclusion of irrelevant queries to minimize non-targeted clicks.
• Ad Writing: Creation of compelling texts with high click-through rates.
• Bid Setting: Configuration of optimal bids to achieve target metrics.
• UTM Tags Setup: For tracking the effectiveness of advertising.
• Extensions Filling: Addition of clarifications, links, quick buttons to increase CTR.
• Consultation: Discussion of all work stages and answers to your questions.
• Number of Keywords: Up to 100.
• Campaign Format: Master and Search and Yandex Advertising Network (YAN).

What is included in the setup of an advertising campaign:

• Goal and Task Analysis: Identifying your business goals and determining key performance indicators (KPI).
• Target Audience Research: Analyzing your target audience: age, interests, behavior, geography. Determining segments for precise targeting.
• Optimal Platform Selection:
  • Contextual advertising (Google Ads, Yandex.Direct).
  • Social media advertising (Facebook, Instagram, TikTok, VKontakte).
  • Media advertising and other promotion channels.
• Creative Development: Creating compelling texts, vibrant banners, and effective calls to action. Adapting materials for various ad formats.
• Targeting Setup: Selecting keywords, setting up geotargeting and interest-based audiences. Configuring ad displays at the right time and in the right places.
• Budgeting and Bidding Strategy: Optimizing the budget for maximum profitability. Choosing the optimal payment model: CPC, CPM, CPA.
• Analytics Setup: Installing tracking systems (Google Analytics, Yandex.Metrica). Setting up UTM tags to analyze campaign effectiveness.

What is required from you:

• Access to the advertising account (instructions will be provided).
• Information about the monthly advertising budget – for expense control.
• Completion of a brief (additional questionnaire).

Important: We reserve the right to refuse service if:

• Your website or topic violates the law or ethical norms.
• The account requires a complete restructuring (applicable to new clients).

Why choose us:

• 95% of the target audience for your product or service.
• Guaranteed adjustments within a month if the results do not satisfy you.

Trust the professionals with your advertising setup, and your business will receive high-quality, conversion-driven traffic!