Bot click fraud audit in Bing Ads and Google AdWords

Ad click fraud problem in search

Recently, there has been an increase in bot click fraud in Bing Ads and Google AdWords. This phenomenon causes significant damage to advertising campaigns: improper budget usage leads to a rise in click and conversion costs, and reduces return on investment. Competitors using such dishonest methods direct your budget “nowhere” — it’s spent on pointless clicks by automated systems instead of attracting real customers.

Why is it important to audit for click fraud?

Traffic auditing is the first and necessary step in protecting your advertising budget from bots. This process allows you to:

• Identify suspicious traffic: Determine how much of your budget may be consumed by automated programs.
• Evaluate current ad performance: The data helps understand how effectively your ads are working and what audience segment they target.
• Optimize the budget: Auditing helps reduce costs on irrelevant traffic and redistribute funds to effective strategies.

As a result of the analysis, you’ll receive a full report on your ad campaign’s current state and where your money is going. This is the first step toward optimization and protecting your budget.

My solutions for click fraud protection

I’ve spent a long time studying online services offering bot protection in Google Ads. Through this analysis, I reviewed the strengths and weaknesses of various solutions. However, none of them met all expectations: some had bugs, others didn’t provide sufficient protection, while some were too complex to set up or used technologies unsuitable for many scenarios.

Based on this analysis, I developed a unique bot protection script that effectively blocks automated clicks in Google Ads. This tool offers the following advantages:

• Automatic detection of suspicious behavior on the site.
• Fast blocking of IP addresses generating suspicious clicks.
• Full control over traffic in real-time.
• Compatibility with various platforms and ease of setup.

What do I recommend?

Before setting up protection, I highly recommend conducting a traffic audit. This will not only help identify the problem but also determine the scale of bot impact on your campaign. When you order the audit, you’ll receive a detailed report that includes:

• The number of suspicious clicks and their sources.
• Quality characteristics of current traffic.
• Specific actions to improve ad performance.

Auditing is the foundation of smart optimization for your advertising budget and the first step in defending against unfair competition.

Protect your advertising budget today, start with an analysis!