Google Ads and Google Analytics audit

Professional Google Ads Campaign Audit

Google Ads is a powerful client acquisition tool, but it requires proper setup and regular monitoring. I offer a professional audit service to help you reduce costs, improve efficiency, and maximize conversions.

Audit goals:

• Identify ineffective elements hindering goal achievement.
• Find growth opportunities and provide actionable recommendations.
• Help you manage your advertising budget more efficiently.

What’s included in the audit:

• Account structure analysis: I check the logical organization of your account, including campaign grouping, ad structuring, and goal segmentation. A proper structure is the foundation for easy management and high efficiency.
• Keyword, search query, and negative keywords analysis: I audit the selected keywords to identify irrelevant or unprofitable queries, analyze search terms triggering your ads, and suggest negative keywords to avoid unwanted traffic. I also provide recommendations for improving keywords based on your audience.
• Ad quality analysis: I assess how appealing your ads are to users, checking if the ad copy matches search queries, uses strong offers, USPs, and calls to action. I recommend changes to improve CTR and conversions.
• Bidding strategy review: I evaluate your bidding strategy (manual bids, target CPA, max conversion value, etc.) and assess how well it aligns with your business goals and budget.
• Targeting settings assessment: I review your geographic and demographic targeting, evaluate the ad scheduling, and analyze the audience you’re targeting.
• Budget and profitability analysis: I review how funds are distributed across campaigns and determine if current spending is justified. I identify campaigns or elements draining the budget without results and suggest specific ways to redistribute funds for better profitability.
• Conversion tracking: I verify that conversion goals are set up correctly in Google Ads and Google Analytics, ensuring all user actions are tracked and measured. I propose optimizations if critical data is lost.
• Landing page audit: I evaluate page load speed and mobile version, check if the page content matches the ad, and provide recommendations for improving structure and content to boost conversions.

What you will receive:

• Detailed report in text + visuals:
  • A text description of the current state of your campaigns.
  • Graphs, screenshots, and charts for a clearer understanding of the situation.
  • A step-by-step optimization plan: detailed recommendations for identified issues and growth points.

Advantages of working with me:

• Over 15 years of experience in setting up and optimizing ad campaigns for various businesses: B2B, e-commerce, local companies.
• Experience working with campaigns in different countries and languages (Russian, English, German, etc.).
• In-depth knowledge of various campaign types: search, GDN, YouTube, smart campaigns.
• A comprehensive approach: from audit to implementation of recommendations (by agreement).

Conditions and pricing: The standard audit includes analysis of three campaign types (e.g., search, GDN, YouTube). If you have more campaigns or require additional work, pricing and timelines are discussed individually.

Additional audit includes:

• Keyword analysis and optimization.
• Negative keyword review and additions.
• Evaluation of UTM-tagging for campaign tracking.
• Recommendations for ads (structure, copy, extensions).
• Placement optimization.
• Landing page audit and improvements.

If you want your ads to bring more profit, I’m ready to help you achieve that goal. Order the audit now, and start maximizing your advertising ROI!